#ComeOutForLGBT - Stonewall
Did you know that more than a third of all LGBT people don’t feel comfortable holding their partner’s hand in public?
Hate crime against lesbian, gay and bi people in Britain has increased by 78 per cent since 2013.
And two in five trans people have experienced a hate crime or incident in the last 12 months, just because of how they identify.
'Come Out for LGBT' kicks off with a flagship ad featuring an array of real people and actors, all of whom personally support the Stonewall cause. Like the wider campaign, the spot was devised by Mr President, which has worked with the charity on this iteration for over a year.
“The vision for the spot was really simple,” said Laura Jordan Bambach, the agency’s chief creative officer and partner. “It’s showing people in everyday situations showing their visible support – from the small, like supporting someone on social, to the big, like going to join a protest.
“It was also really about landing that line ‘Come Out for LGBT’ as a mantra – an outward-facing slogan that will propel people off their butts and into action.”
Stonewalls new campaign is all about getting people to visibly show their support for LGBT acceptance and encourage others to do the same. It’s a call to arms for all of us to be an active friend or support to someone else. Straight people can be allies to LGBT people. LGBT people can be allies to each other. If we want to live in a world where people are accepted without exception, we all need to be part of the solution.
Find out more about #ComeOutForLGBT by visiting their website and be sure to watch and share the campaign video on social media.